Kids and Ever-Cool: Find Them Together at Your Library

Gene Del Vecchio

The main speaker in this program was Gene Del Vecchio, author of such nonfiction works as Creating Ever-Cool: A Marketer’s Guide to a Kid’s Heart (1997), The Blockbuster Toy: How to Invent the Next Big Thing (2003), and young adult fiction like The Pearl of Anton (2004), and The Sword of Anton (2006). He has been in the business for 25 years, and his clients include such brands as Disney, Mattel, and Nestle. (“How many of you played with Barbie? I sold that to you!”)

The purpose of his lecture was to encourage children’s libraries to create a logo or brand that is as strong as McDonald’s golden arches or Target’s bulls-eye while making it cool and successfully fulfilling a basic emotional need. A formula for success at the library, Del Vecchio claims, is to satisfy a timeless emotional need and dress it up in a current trend or fad (while updating periodically). Here are some examples of brands that fulfill a basic emotional need:

• cereal that makes a child feel like a winner: Wheaties
• fashion doll stands for beauty: Barbie
• fashion doll stands for rebellion: Bratz
• yogurt that gives children control: Sprinkl’ins
• stuffed animal that gives children a sense of empowerment: Build-A-Bear
• candy that makes children feel brave: Warheads
• cereal that is about sensory gratification: Rice Krispies

One particularly striking part of his presentation involved his presentation of user needs survey results, wherein children provided their opinions on what would make a library better or cool. Some of those results were in the form of pictures, like one that had an ice cream stand, bean bag chairs, and music playing, with a very small corner of the room for books; another child had drawn a separate room for listening to music. Most of the children came to a general consensus: they wanted their libraries to adapt to what they were used to and expected. They wanted Barnes & Noble in their libraries.

Metadata Mashup: Creating and Publishing Application Profiles

Metadata Mashup

The speakers in this program discussed their application of metadata, as there are so many different competing metadata standards. One presenter, Melanie Feltner-Reichert, Director of the Digital Library Initiatives at the University of Tennessee, quoted:

Metadata is expected to follow existing and emerging standards in order to facilitate integrated access to multiple information providers over the Web. However, there are many new standards, and most of them are still under development. And it is rare that the requirements of a particular project or site can all be met by any one standard “straight from the box.” [1]

It is not likely that one metadata standard will accomplish everything a librarian intends to do with a project or site, so new metadata application profiles must be created to solve the problem. Metadata application profiles tailor complex schemas for project-specific usage. They allow the project stakeholders to cover all bases.

Another speaker, Arwen Hutt, Metadata Librarian at the University of California at San Diego, quoted:

Application profiles consist of data elements drawn from one or more namespace schemas combined together by implementors and optimised for a particular local application. Application profiles are useful as they allow the implementor to declare how they are using standard schemas. In the context of working applications where there is often a different between the schema in use and the “standard” namespace schema. [2]

Creating application profiles provides documentation for the changes made to the original schema. The document should include such fields as purpose, schemas used, specific elements used, etc.

Science Fiction and Fantasy: Looking at Information Technology and the Information Rights of the Individual

SciFi and Fantasy Authors

This program consisted of a panel of four science fiction and/or fantasy authors: Vernor Vinge, Brandon Sanderson, Eric Flint, and Cory Doctorow.

Vernor Vinge

Vernor Vinge, author of True Names: And the Opening of the Cyberspace Frontier (1984), A Deepness in the Sky (2000), Rainbows End (2006), and A Fire Upon the Deep (1993), spoke about open document standards, among other things, during his portion of the discussion. Vinge explained that open document standards are really important if we want to continue usage without the risks of licensing agreements and other copyright issues. Open document standards are the only things that can protect us against proprietary formats. Having open document standards provides us a way to migrate data forward in time; it prevents lock-in.

Brandon Sanderson

Brandon Sanderson is the author of works of fantasy such as Mistborn: The Final Empire (2006), Elantris (2005), The Well of Ascension: Book Two of Mistborn (2007), and Alcatraz Versus the Evil Librarians (2007). He explained that fantasy novels tend to utilize euchronias. (Euchronias are idealized past time periods, like steampunk and “merry old England.”) The characters in these works tend to be people who think more like modern people in order for the characters to be relevant to the audience. Fantasy novels tend to reminisce of the days when the scientist was seen as the wizard, someone relatable who could solve all problems. The fantasy works of recent years present a pattern that strongly corresponds with the recent desires of Americans: as a culture, we are interested in unification. These patterns are presented much less often through battle, and more often through the decimation of information. The information scientist or software engineer then becomes the wizard. They are the ones who can solve our problems.

Eric Flint

Eric Flint is an author of works in the science fiction and fantasy genres. His books include 1632 (2000), 1634: The Ram Rebellion (2006), The Grantville Gazette (2004), 1634: The Galileo Affair (2004), and 1635: The Cannon Law (2006). During his discussion, Flint presented his opinion of copyright:

• It should last 40 years.
• The “intellectual land-grab by giant corporations” through copyright “destroys writing.”
• Copyright should “protect the ability of writers to make a living,” and not do much more than that.

Flint explained that, in an effort to prove that providing access to his works does not negatively effect his sales, he posted one of his earliest works online, on his publisher’s website. The author found that this worked beyond his hypothesis, so he posted more.

It seems that people appreciate having both mediums available to them for different purposes. Those who read the work online tend to buy the work on paper anyway. (I feel the same about music; I like having both the MP3 and the physical album.)

Cory Doctorow

Cory Doctorow is a co-author of a blog I’ve been subscribing to for over four years, BoingBoing, and several books, including: Down and Out in the Magic Kingdom (2003), Someone Comes to Town, Someone Leaves Town (2006), Eastern Standard Tribe (2004), A Place So Foreign and Eight More (2003), Overclocked: Stories of the Future Present (2007), and Little Brother (2008). During Doctorow’s presentation, he discussed how copying is not what the internet does best; it’s best for “collective action,” transmitting ideas, and creating “communities of practice.” Sharing ideas and information is essential. Science would not have been possible without it.

Reflection of My Second Day at ALA Annual 2008

I was very frustrated, as likely many others were, that there were so many appealing programs at the same time (during the whole conference, but especially on Saturday). It was difficult to decide, but since I went to so many fun YALSA programs last year, I decided that I should open my horizons.

The first program I went to on Saturday was very interesting. The presenter had obviously done it before, and I was able to get a seat up front so that the presentation was easy to see. The second presentation was interesting, too, but it was packed, the slides were very difficult to read, and the presenters tended to change slides fairly quickly. I found that impeded my ability to keep up and understand. As a novice MSLIS-not-quite-librarian, I like to take notes. It was nearly impossible to do so at the second program. The third program was great, with four very intriguing authors (and four free books for the first 150 attendees), but their discussions were a bit scattered. They each seemed as though they deserved an entire hour to themselves.

But back to the second program, Metadata Mashups: without knowing it, I had done a lot of what they talked about on my own during my internship at RIT Libraries. During my internship, I worked with the Head of Cataloging and the Web Server Administrator to adjust the metadata field registries on RIT‘s institutional repository, the RIT Digital Media Library. (Most of the metadata was Dublin Core standard, but we adjusted it to include other things to fit the various medias uploaded to the IR. It was awesome to learn about keeping those customizations documented and organized.

1. Baker, T., Dekkers, M., Heery, R., Patel, M., & Salokhe, G. (2001). What terms does your metadata use? Application profiles as machine-understandable narratives. Journal of Digital Information 2(2). Retrieved Jul. 1, 2008, from <http://jodi.tamu.edu/Articles/v02/i02/Baker/>
2. Heery, R., & Patel, M. (2000, Sep. 24). Application profiles: mixing and matching metadata schemas. Ariadne (25). Retrieved Jun. 29, 2008, from <http://www.ariadne.ac.uk/issue25/app-profiles/>

Another perk of having taken that course in preparation for the ALA Annual Conference was that hotel accommodations were included with participation in the course.

Friday, June 22

I got to the hotel later than expected. There was a mix up from either the university or the hotel, but all was well 20 minutes later. One thing I didn’t do, as others suggest as well, is to check hotel reservations prior to arriving.

When I arrived, I met my roommate, Dawn Cadogan, shortly after making it to my room. We went to the Washington Convention Center via the metro to get our badge holders (and Dawn’s badge).

Welcome to Washington, DC!

When we got there, we discovered that many, many, many people had the same idea. It was crowded, but the lines moved quickly. There must’ve been hundreds of people ahead of me, but it took less than 15 minutes to get to the head of the line. Once I got there, I was greeted warmly and taken care of quickly.

By that point, it was already late and we were hungry. We entertained the thought of going to the Film and Libraries program, but our hunger won out. Near the registration booths, Dawn, her coworker, and I found another booth we put to great use. ALA offered dining suggestions. We asked the lady behind the booth where we could find good food at decent prices, and we were directed towards Chinatown. (It was really helpful as none of us knew our way around DC.)

We went out to eat at Tony Cheng’s in Chinatown (right near the Convention Center), and by the time we were done, it was too late for the film program. We wandered around Chinatown for a while and then came back to our hotel.

Saturday, June 23

Saturday was my first day fully immersed in the conference. As a newbie, I found myself overwhelmed by the size of it all. Upon entering the Washington Convention Center early Saturday morning, I was truly impressed and intimidated by the number of people in the building, keeping in mind that the convention center was one of many locations for the conference.

The first thing I decided to do was attend the ACRL 101 program for first-time ALA conference attendees, and I am glad I did. The program was designed as an introductory course for people interested in both ACRL and the conference itself. I found the presentation informative and inviting. After an introduction to ACRL and all that it offers, Louise Sherby, an ACRL Representative to the 2007 and 2008 ALA Conference Program Coordinating Team, and Julia Gelfand, Past Chair of the ACRL Science and Technology Section, attempted to give us newbies some advice for tackling the conference. Ms. Sherby gave us advice on choosing programs to attend. Ms. Gelfand spoke of creating a strategy for tackling the exhibitions: choosing specific booths to visit from the handbook or visiting in an organized way.

Teen Graphic Novels: Maintaining Your Collection for Maximum Impact!

My next program for the day was Teen Graphic Novels: Maintaining Your Collection for Maximum Impact!, sponsored by PLA and YALSA. It was great. There were four panelists, three young adult librarians and one young adult collections specialist: Angela J. Reynolds, Robin Brenner, Michael Pawuk, and Todd Krueger, respectively. Another librarian, Anne Leon, was on the panel asking questions, so the session had fluidity. They all came from different places, and two of the four were fan-people (fans of graphic novels). Those two wrote books about the subject. The session was organized and the panelists were well-prepared. Robin Brenner made some goods points. One of which was that not all comics are for children; there are different comics for different maturity levels. Some patrons are unaware of this and give YA librarians a hard time about it. Todd Krueger claimed that it is vital to have an adult collection of graphic novels if you are to create a collection; it is the easiest way to avoid challenges to the collection. The panelists talked about manga as a culture shift — more explicit than “normal” comics. Americans, especially parents, are wary to the idea of nudity, and don’t understand its place in manga because of the culture difference. At the end of the session, they opened the panel up to the audience. One librarian asked about the challenges to collecting graphic novels and what is a good way to deal with it. Robin Brenner explained that nudity is common issue, but it is generally not an issue in Japan, where many of these works come from. She suggested that our American society was going to have to catch up with the rest of the world somehow.

Afterwards, I went to the ALA Intellectual Freedom Committee Subcommittee on the Impact of Media Concentration on Libraries. It was really interesting. The members were working on a guideline for ALA support. They are calling for the library to support laws and regulations that promote and preserve equitable and affordable distribution and transmittance for small, independent, alternative, and community groups or businesses, such as license fees and postal rates. Some key issues they addressed in their guidelines were net neutrality, internet radio, and the rising postal rate. They said that there is an importance to the existence of an environment that fosters new and independent ideas. Recent laws have worked against the idea of diverse voices being protected and encouraged.

The members of the committee were welcoming and extended themselves to me in conversation. They made eye contact with me throughout and took my name at the end. Deborah Caldwell-Stone took my email address and offered to put me on the listserv for the subcommittee.

Sunday, June 24

Sunday was my favorite day at the conference. I went to tons of great programs and met with the Chair of the PLA Library Services Cluster Steering Committee.

The first thing I did on Sunday morning was go to the PLA All Committee Meeting. At the meeting, I met with Sari Feldman, Chair of the Library Services Cluster Steering Committee. Sari Feldman spoke with me a lot about her career and roles as a leader. As the Chair of the Library Services Cluster Steering Committee, Sari represents Library Services on the PLA board for the year. She attempted to explain the way PLA and ALA infrastructure works, but I was slightly overwhelmed with the incredibly vast hierarchy of it all.

After talking with Sari Feldman, I was able to walk around and eavesdrop on various PLA committee meetings, since most of the PLA committees were in the same ballroom. Newbies are encouraged to walk up to tables, introduce themselves, and ask if they can listen in on the conference meetings.

Trendsetters in Teen Literature

Next, I attended a program called Trendsetting in Teen Literature, hosted by PLA and YALSA. When I walked in the door, I was encouraged to take an advance reading copy of a graphic novel called Satchel Paige: Striking Out Jim Crow, by James Sturm and Rich Tommaso. This program was another excellent one. First, a librarian gave a fantastic presentation on Trends in Teen Literature, and mentioned that it would make a great subject for a dissertation. The room was huge, one of the biggest in the Washington Convention Center, and people were even sitting on the floor. Many people took notes, and when the librarian attempted to change PowerPoint slides, gasps were heard because nearly everyone wanted to record what she was saying. I liked the idea of “feminizing” in teen literature; I’m curious to read some books that were mentioned. After her great presentation, there was a panel of editors and authors of teen literature, including the authors of the free graphic novel advance reading copy. The panelists spoke about what was acceptable for teens and publishing. Two of the four authors were cartoonists and they spoke of the graphic novel genre and how it should be published as a graphic novel only if the creators take advantage of the medium and do with it what they could not do with a regular novel format. Ethnicity, sexuality, gender roles often covered. One editor on the panel made a comment that she doesn’t think our society will ever publish anything for teens on bestiality in her lifetime.

Snips and Snails and Puppy Dog Tails: A Different Kind of Story Time

Following that program, I attended another hosted by PLA and YALSA. This one was called Snips and Snails and Puppy Dog Tails: A Different Kind of Story Time, Informed by the Immerging Science of Sex Differences. Before attending this program, I had believed this program to be about encouraging boys to read. I was caught off-guard at first, upon entering the room in which this program was held, and reading the handouts given to me. I decided to stay, even though I had conflicting feelings about this subject. Regardless of my conflicted feelings, I’m glad I stayed. The presenter was a doctor, Leonard Sax, with a PhD in psychology and an MD, a practicing physician. His presentation was essentially an introduction to his idea of the problem, and by the end of the presentation, he tied it in with libraries and librarians. It was an eye-opening experience, very well presented and scientific.

Videogames as a Service: Hosting Tournaments @ Your Library

The best program I attended at the conference was the last one I went to on Sunday. This was Videogames as a Service: Tournaments, Teenagers, Testosterone, and Torterra, hosted by PLA. This one was about video games in libraries, how to do it effectively and efficiently, and one library’s story of their success with it. The library the presenters are from is in Ann Arbor, Michigan. The presentation was excellent: extremely engaging speakers (two, both librarians at the same library), a fascinating and organized PowerPoint presentation, and videos of their video game tournament in progress. It was wonderful. They not only explained their experience with it, but introduced a sort of game plan for other public librarians to do the same with a low budget.

Monday, June 25

I took it easy on Monday. It felt like one of the most humid and hot days in Washington DC. I was not feeling great, and it was also my 23rd birthday.

Zine-a-paloosa 2007!

The first thing I did was go to a program called Zine-a-paloosa, which was about zine collection development. Like the majority of the programs I attended, it was hosted by PLA. (Zines are homemade magazines, consisting mostly of personal thoughts and illustrations, though some authors go off the beaten path.) It was another excellent program. There was a panel of groups of people who started zine collections in their libraries, one of which claimed to be the first people to think of it. They were hip and happening librarians. One of the problems with attempting to develop zine collections is that they are new to libraries and librarians. One of the reasons it is difficult is because there is little to no precedent set. A few great things about establishing a zine collection in one’s library are that it takes very little money, it creates an excellent tie to the college-age patron community, and it lends support to the local zine-creating community as well.

Syracuse Alumni Reception

Later on in the day, I attended the Syracuse Alumni Reception at the District Chop House Restaurant and Brewery with Dawn. At the reception, I not only met Heidi, another member of my class, but I was able to talk with several Syracuse iSchool alums. It was a pleasure. Though I was not able to overcome my shyness completely, it was a great opportunity to connect with alumni, as well as celebrate the iSchool.

Tuesday, June 26

Tuesday was my last day at the conference, and my day to work at the university booth at the ALA Expo. Having scheduled my two turns at the booth for Tuesday, I was not able to experience it until the last day. I wish that had not been the case. It would have been nice to experience the booth when it was busier, but the several visitors I did get to see made it an especially worthwhile experience.

ALA Annual 2007 Expo

At that point, the exhibitors were already packing up, and a lot of them were giving away much of what they were previously selling because they didn’t want to ship it back home. I was able to wander around the exhibition hall and view the remains of exhibitions. I was also able to buy some low priced books, as well as acquire free ones. It was rewarding to stay until the last minute for that purpose alone.

Reflections and Recommendations

Coming into this graduate program, I had my mind set on becoming an academic librarian. However, learning about all the other different kinds of library careers had opened my mind to other ideas during the spring semester. Due to this, I came to the ALA Conference without a specific library job in mind. What I found was that all of the programs I attended and enjoyed most were in a different direction from academic librarianship. All of the programs I attended and enjoyed most were sponsored by the Public Library Association (PLA) and/or the Young Adult Library Services Association (YALSA). This was a pleasant surprise and something I will keep in mind.

I learned from this experience not to limit myself to what I think I should go to at the conference, but rather what I find sounds most interesting. I was right 95% of the time.

In addition, as other members of my class suggest, I suggest staying in a hotel that is part of the conference. Traveling from a hotel far away is not particularly enjoyable, especially when it is in the middle of the summer, public transit is all you can afford, and you have a full day planned. Staying within the group of hotels that are part of the conference allows you to be in close proximity of all the rest of the hotels, as well as allow easy access to buses to and from each hotel in the group. (Bus access is available to everyone else who attended the conferences, too, but after traveling for a while on public transit, I was not too thrilled about getting on a bus, even though it was a coach bus.)

Always keep timing and locations in mind when planning your schedule at the conference. I was lucky in that the majority of the programs and meetings I attended were in one place, the Washington Convention Center. I kept the locations in mind when I was choosing what to go to, and when I did have to travel away from the Convention Center, it took a while. It took some time because I had to wait for the next available bus, and that bus had to drive through the city of Washington DC, where there is traffic. It’s also a good idea to be flexible with your schedule. If you have a program you want to go to, but it’s at a hotel away from where you would be prior, have another program in mind as a back up. It is good to keep in mind just in case you miss the bus or change your mind.

During the ACRL 101 program I attended, the president of ACRL explained that new members should not feel bad about leaving programs early or coming in late. Everyone understands that the programs are all planned one on top of the other at the conference, and everyone has a million places to be. So if two programs or meetings you would like to attend are overlapping a little, it is okay to leave the program early or go to a program late.

One early morning in mid-December 2007, Joe Osborn and I were inspired. I recently completed a course on human-computer interaction, and the gears in my mind were turning. How could we design a library game for children?

Our ideas quickly accumulated as we ate breakfast. The game would aim to:

• recommend media based on preferences (keywords, subjects, reading levels, previously borrowed materials, data-mining a la Amazon.com, etc.)
• easily guide the patrons to the physical locations of their desired materials
• present the library organization to children in their terms (through exciting technology)
• provide a means to take the library home, allowing access from remote locations

Privacy Concerns

During our conversation that morning, we discussed the potential threats to intellectual freedom. Especially in the time of the PATRIOT ACT, libraries should be, and are often, wary of collecting information about their patrons. However, there are ways in which the information can be stored via this game/service. The catalog should be online, in order to allow for more frequent updates and access to OCLC. As an online service, the site should be secure (https://) with encrypted data.

Goals

This service is still in the early planning stages, but it aims to provide support to a generation very different from the ones before it. Children today and tomorrow will be internet natives, used to, and expecting, flashy interfaces and ease-of-use. The library must work to prove itself valuable in the lives of these children, providing them with the easiest and most efficient access to all the appropriate materials available to them.

The catalog game must be:

• intuitive; easy to use
• highly interactive and fun!
• interesting through its dynamic elements
• useful in aiding children learn how to use the library
• in their terms, through the use of avatars and creative environment design